The Handmade Market Place
How to Sell Your Crafts Locally, Globally, and On Line
by Kari Chapin
I have 3 sources for obtaining books – 1) the book store, especially Barnes and Noble; 2) the library used book store; and 3) my daughter, Daphne. This book I am reviewing is courtesy of Daphne. She found it on Amazon and got it for me, thinking that I could use the information to get our little hand craft business, Sugar and Spice Designs, on the map. She picked an excellent book filled with a lot of useful information. I am serious when I say that I read the book backwards and forwards. Some of the chapters I even read an extra time. I learned a ton of things.
The author presented everything from where to start, how to name your “store” and choose a logo that fits you and your style. I learned what branding is. I learned how to patent our business name and logo, when to use a bookkeeper, lawyer, and accountant. I learned about how to apply to get into a craft fair and what to do when accepted as a presenter. I am trying to be modest, but the items Daphne and I make are really nice, but we sure aren’t ready for a craft fair. Though I think it would be a lot of fun. Nor am I ready to do a podcast. Mrs. Chapin discussed what I consider to be high tech methods of getting your name and products out there. I guess I live a sheltered life because I had never heard of podcasts, on line communities, and web sites that will promote one’s wares for you, etc. You may think I am out of touch, but I grew up with rotary phones, no computers, and we’d never heard of MP3 players. We had transistor radios and black white TV (to start with). I do know what a blog is and how to use it, and I have one as you can see, so all is not lost. I don’t think these high tech items are on my list to use just yet. The author also talked about using social media. I am glad my daughter is the Facebook girl. I would definitely be lost without my GM (General Manager).
Mrs. Chapin has a group of experts/friends who presented ideas and suggestions throughout the book. I am amazed at what the experts know, how long they have been in business, and how successful they have become. The illustrations throughout the book were cute as well.
If you are thinking of starting a craft business or have already launched one but would like to move up to the next level, I highly recommend this book. I know I will put many of the ideas into action, perhaps a step at a time because I believe they will work. I feel confident that the ideas in this book will help anyone’s handmade business become more successful. (Thank you, Daphne, for finding this book for me and for being a great GM.)
Happy Reading and Learning!